:root {
  --color-primary: #2a52be;
  --color-secondary: #ffb5c5;
  --color-accent: #99badd;
  --color-highlight: #e5c100;
  --color-white: #ffffff;
  --color-gray-50: #fafafa;
  --color-gray-100: #f5f5f5;
  --color-gray-200: #e5e5e5;
  --color-gray-300: #d4d4d4;
  --color-gray-500: #737373;
  --color-gray-600: #525252;
  --color-gray-700: #404040;
  --color-gray-800: #262626;
  --color-gray-900: #171717;
  --font-sans: "Inter", "Helvetica Neue", Arial, sans-serif;
  --max-width: 1200px;
  --space-container: 1.25rem;
  --space-section: 5rem;
  --radius: 8px;
  --shadow-lg: 0 16px 36px rgba(23, 23, 23, 0.12);
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
}

body {
  margin: 0;
  font-family: var(--font-sans);
  color: var(--color-gray-900);
  background: var(--color-white);
  line-height: 1.5;
}

img {
  display: block;
  max-width: 100%;
  height: auto;
}

a {
  color: var(--color-primary);
}

a:hover {
  color: #173a91;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 20;
  background: rgba(255, 255, 255, 0.94);
  border-bottom: 1px solid var(--color-gray-200);
  backdrop-filter: blur(12px);
}

.nav {
  display: flex;
  align-items: center;
  justify-content: space-between;
  max-width: var(--max-width);
  margin: 0 auto;
  padding: 1rem var(--space-container);
  gap: 1rem;
}

.brand {
  color: var(--color-gray-900);
  font-size: 1.25rem;
  font-weight: 800;
  letter-spacing: 0;
  text-decoration: none;
  white-space: nowrap;
}

.nav-links {
  display: flex;
  align-items: center;
  gap: 1.7rem;
}

.nav-links a {
  color: var(--color-gray-700);
  font-size: 0.875rem;
  font-weight: 600;
  text-decoration: none;
}

.nav-links a[aria-current="page"] {
  color: var(--color-primary);
}

.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 2.75rem;
  padding: 0.85rem 1.35rem;
  border: 2px solid transparent;
  border-radius: var(--radius);
  background: var(--color-primary);
  color: var(--color-white);
  font-weight: 700;
  line-height: 1.1;
  text-align: center;
  text-decoration: none;
}

.button:hover {
  color: var(--color-white);
  background: #173a91;
}

.button.secondary {
  background: transparent;
  border-color: var(--color-primary);
  color: var(--color-primary);
}

.button.secondary:hover {
  color: #173a91;
  border-color: #173a91;
  background: var(--color-gray-50);
}

.button.light {
  color: var(--color-primary);
  background: var(--color-white);
}

.button.light:hover {
  color: var(--color-primary);
  background: var(--color-gray-100);
}

.container {
  max-width: var(--max-width);
  margin: 0 auto;
  padding: 0 var(--space-container);
}

.section {
  padding: var(--space-section) 0;
}

.section-muted {
  background: var(--color-gray-50);
  border-top: 1px solid var(--color-gray-200);
  border-bottom: 1px solid var(--color-gray-200);
}

.hero {
  overflow: hidden;
  background: var(--color-gray-50);
  border-bottom: 1px solid var(--color-gray-200);
}

.hero-grid {
  display: grid;
  grid-template-columns: minmax(0, 1.15fr) minmax(280px, 0.85fr);
  align-items: end;
  gap: 3rem;
  min-height: 82vh;
  padding-top: 4rem;
}

.hero-copy {
  padding-bottom: 4.5rem;
}

.hero h1 {
  max-width: 760px;
  margin: 0 0 1.25rem;
  font-size: clamp(2.5rem, 6vw, 4.5rem);
  font-weight: 800;
  line-height: 1.05;
  letter-spacing: 0;
}

.hero p,
.lede {
  max-width: 590px;
  margin: 0;
  color: var(--color-gray-600);
  font-size: 1.25rem;
  line-height: 1.55;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem;
  margin-top: 2rem;
}

.hero-image img {
  width: min(100%, 440px);
  margin-left: auto;
  border-radius: 16px 16px 0 0;
  box-shadow: var(--shadow-lg);
}

.video-panel {
  display: grid;
  place-items: center;
  min-height: 360px;
  border: 1px solid var(--color-gray-200);
  border-radius: var(--radius);
  background: var(--color-gray-100);
  text-align: center;
}

.play-icon {
  display: grid;
  place-items: center;
  width: 84px;
  height: 84px;
  margin: 0 auto 1rem;
  border-radius: 50%;
  background: var(--color-primary);
  color: var(--color-white);
  font-size: 2rem;
}

.split {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 1.1fr);
  gap: 4rem;
  align-items: start;
}

.split.center {
  align-items: center;
}

h1,
h2,
h3 {
  margin-top: 0;
  line-height: 1.12;
  letter-spacing: 0;
}

h2 {
  margin-bottom: 1rem;
  font-size: clamp(2rem, 4vw, 2.5rem);
  font-weight: 800;
}

h3 {
  font-size: 1.2rem;
}

.list-stack {
  display: grid;
  gap: 0.75rem;
}

.pain-item,
.step,
.faq-card,
.blog-card,
.testimonial,
.stat-card {
  border: 1px solid var(--color-gray-200);
  border-radius: var(--radius);
  background: var(--color-white);
}

.pain-item {
  display: flex;
  gap: 0.85rem;
  align-items: flex-start;
  padding: 1.1rem 1.25rem;
}

.mark {
  position: relative;
  flex: 0 0 20px;
  width: 20px;
  height: 20px;
  margin-top: 2px;
}

.mark::before,
.mark::after {
  position: absolute;
  top: 9px;
  left: 2px;
  width: 16px;
  height: 2.5px;
  border-radius: 999px;
  background: var(--color-primary);
  content: "";
}

.mark::before {
  transform: rotate(45deg);
}

.mark::after {
  transform: rotate(-45deg);
}

.pain-item p {
  margin: 0;
  color: var(--color-gray-800);
  font-size: 1rem;
  line-height: 1.5;
}

.cards-3 {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 1.5rem;
}

.stat-card,
.testimonial,
.blog-card {
  padding: 2rem;
}

.stat-num {
  margin-bottom: 1rem;
  color: var(--color-primary);
  font-size: 2.5rem;
  font-weight: 800;
  line-height: 1;
}

.audience-band {
  padding: 3rem 0;
  background: var(--color-primary);
  color: var(--color-white);
}

.audiences {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: center;
  gap: 1rem 2.5rem;
}

.audiences span:first-child {
  color: rgba(255, 255, 255, 0.75);
  font-size: 0.8rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.audiences span:not(:first-child) {
  font-size: 1.125rem;
  font-weight: 800;
}

.steps {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 0 3rem;
}

.step {
  display: flex;
  gap: 1.25rem;
  align-items: flex-start;
  padding: 1rem 0;
  border-top: 0;
  border-right: 0;
  border-left: 0;
  border-radius: 0;
}

.step-num {
  display: grid;
  flex: 0 0 2.25rem;
  place-items: center;
  width: 2.25rem;
  height: 2.25rem;
  border-radius: 50%;
  background: var(--color-primary);
  color: var(--color-white);
  font-weight: 800;
}

.deal-card {
  position: relative;
  overflow: hidden;
  padding: 2.5rem;
  border-radius: var(--radius);
  background: var(--color-primary);
  color: var(--color-white);
}

.badge {
  display: inline-flex;
  margin-bottom: 1rem;
  padding: 0.25rem 0.7rem;
  border-radius: 999px;
  background: var(--color-highlight);
  color: var(--color-gray-900);
  font-size: 0.75rem;
  font-weight: 800;
  letter-spacing: 0.05em;
  text-transform: uppercase;
}

.price {
  margin-bottom: 1.5rem;
  font-size: 3rem;
  font-weight: 800;
  line-height: 1;
}

.deal-list {
  padding: 0;
  margin: 0 0 2rem;
  list-style: none;
}

.deal-list li {
  padding: 0.6rem 0;
  border-bottom: 1px solid rgba(255, 255, 255, 0.16);
}

.media-frame {
  overflow: hidden;
  border-radius: var(--radius);
  background: var(--color-gray-100);
}

.media-frame img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  aspect-ratio: 4 / 3;
}

.eyebrow {
  margin-bottom: 0.75rem;
  color: var(--color-primary);
  font-size: 0.78rem;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.stars {
  margin-bottom: 0.75rem;
  color: var(--color-highlight);
  letter-spacing: 0.1em;
}

.testimonial blockquote {
  margin: 0 0 1.5rem;
  color: var(--color-gray-800);
  font-size: 1.05rem;
  font-style: italic;
}

.blog-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 1.5rem;
}

.blog-card {
  display: flex;
  flex-direction: column;
  gap: 0.75rem;
  color: inherit;
  text-decoration: none;
  transition: box-shadow 180ms ease, transform 180ms ease;
}

.blog-card:hover {
  color: inherit;
  box-shadow: var(--shadow-lg);
  transform: translateY(-2px);
}

.blog-card img {
  width: 100%;
  aspect-ratio: 16 / 9;
  border-radius: var(--radius);
  object-fit: cover;
}

.blog-card h3,
.blog-card h2 {
  margin-bottom: 0;
  color: var(--color-gray-900);
}

.faq-list {
  display: grid;
  gap: 0.75rem;
  max-width: 820px;
  margin: 0 auto;
}

.faq-card {
  padding: 0;
}

.faq-card summary {
  cursor: pointer;
  padding: 1.25rem 1.5rem;
  font-weight: 800;
}

.faq-card p {
  margin: 0;
  padding: 0 1.5rem 1.25rem;
  color: var(--color-gray-600);
}

.cta {
  padding: var(--space-section) 0;
  background: var(--color-primary);
  color: var(--color-white);
  text-align: center;
}

.cta p {
  max-width: 560px;
  margin: 0 auto 2rem;
  color: rgba(255, 255, 255, 0.88);
  font-size: 1.2rem;
}

.site-footer {
  padding: 3rem 0 1.5rem;
  background: var(--color-gray-900);
  color: var(--color-gray-300);
}

.footer-grid {
  display: flex;
  flex-wrap: wrap;
  justify-content: space-between;
  gap: 2rem;
  margin-bottom: 2.5rem;
}

.footer-title {
  margin-bottom: 0.5rem;
  color: var(--color-white);
  font-size: 1.25rem;
  font-weight: 800;
}

.footer-links {
  display: flex;
  gap: 3rem;
}

.footer-links h4 {
  margin: 0 0 0.75rem;
  color: var(--color-white);
  font-size: 0.85rem;
  letter-spacing: 0.05em;
  text-transform: uppercase;
}

.footer-links a {
  display: block;
  margin-bottom: 0.5rem;
  color: var(--color-gray-300);
  font-size: 0.875rem;
  text-decoration: none;
}

.footer-bottom {
  border-top: 1px solid var(--color-gray-800);
  padding-top: 1.5rem;
  color: var(--color-gray-500);
  font-size: 0.75rem;
  text-align: center;
}

.page-hero {
  padding: 5rem 0 3rem;
  background: var(--color-gray-50);
  border-bottom: 1px solid var(--color-gray-200);
}

.page-hero h1,
.article h1 {
  max-width: 760px;
  margin: 0 0 1rem;
  font-size: clamp(2.4rem, 5vw, 3.2rem);
  font-weight: 800;
}

.article {
  max-width: 760px;
  margin: 0 auto;
  padding: 4rem var(--space-container) 5rem;
}

.article-meta {
  margin: 0 0 2.5rem;
  color: var(--color-gray-500);
  font-size: 0.9rem;
}

.article-image {
  width: 100%;
  margin-bottom: 2.5rem;
  border-radius: var(--radius);
}

.article-body {
  display: grid;
  gap: 1.5rem;
  color: var(--color-gray-800);
  font-size: 1.125rem;
  line-height: 1.7;
}

.article-body p {
  margin: 0;
}

.article-cta {
  margin-top: 3.5rem;
  padding: 2.5rem;
  border-radius: var(--radius);
  background: var(--color-gray-900);
  color: var(--color-white);
  text-align: center;
}

.article-cta p {
  margin: 0 0 1.5rem;
  color: var(--color-gray-300);
}

.mobile-cta {
  display: none;
}

@media (max-width: 900px) {
  :root {
    --space-section: 3rem;
  }

  .nav-links {
    display: none;
  }

  .hero-grid,
  .split,
  .cards-3,
  .steps,
  .blog-grid {
    grid-template-columns: 1fr;
  }

  .hero-grid {
    gap: 2rem;
    min-height: auto;
    padding-top: 3rem;
  }

  .hero-copy {
    padding-bottom: 0;
  }

  .hero-image img {
    width: min(100%, 380px);
    margin: 0 auto;
  }

  .video-panel {
    min-height: 240px;
  }

  .footer-links {
    flex-wrap: wrap;
    gap: 2rem;
  }

  .mobile-cta {
    display: block;
    position: fixed;
    right: 0;
    bottom: 0;
    left: 0;
    z-index: 30;
    padding: 0.75rem var(--space-container);
    padding-bottom: calc(0.75rem + env(safe-area-inset-bottom, 0px));
    border-top: 1px solid var(--color-gray-200);
    background: var(--color-white);
  }

  .mobile-cta .button {
    width: 100%;
  }

  body {
    padding-bottom: 4.5rem;
  }
}