I've worked with 8-figure CEOs, engineers, real estate agents, Wall Street pros, Ivy League professors, lawyers, and all kinds of professionals. And the one thing they all have in common is that they don't know how to sell themselves.
The people who really know how to sell are salespeople, consultants, and direct marketers. 99% of what we do is figuring out the right story to tell. You want your customers walking away feeling like if they don't buy from you, they'll be worse off, like if they don't call you and pay you money today, they will be poorer because of it. The second thing you want your customers to know is that you are the right person for the job, and that your competitor is going to do a worse one.
In my job I've interviewed hundreds of professionals and talked with many product managers, so I know how to ask the right questions: the ones that let you effortlessly explain why you're the best in your field and why your customers choose you. Once I know that, I can create a persuasive web page that speaks perfectly to your prospective clients.
We might go back and forth a few times on the messaging before we have something you like as well as something that sells. Remember: we don't want to be too salesy, and we want to make sure your positioning is honest and really does drive value to the customer the way we say it does. We also want to be mindful of professional norms in your field, with nothing that could be embarrassing or upset your professional partners.
Once we have the messaging down, we work on video assets to convey why the customer needs your service and why they should choose you over your competitors. My team writes the script and either flies out to you or manages a local videographer near you for the shoot. This service isn't free, but our rates are very reasonable. We don't overcharge, because we make our money on advertising.
Our profit model is a percentage of ad spend. Once your assets are ready, we launch Google Ads so you show up as the first option when someone searches for your service in your area, and we run Facebook and Instagram ads targeting people who have visited your website.
We'll spend $100 of our own money advertising your business. Our customers usually report seeing a few new customers right away. After 2 weeks we meet to go over the results: web signups, phone calls, and walk-ins.
From there, if you want to continue, we charge $15 a month to run your website, set an advertising budget together, and charge a 20% commission on your ad spend.