The Blog
Straight talk on selling yourself, positioning your practice, and making advertising actually pay.
Search Engine Optimization and Facebook, Instagram, and TikTok Organic
Organic marketing is different than advertising. It takes trust, consistency, and a repeatable content voice that prospective clients actually want to watch.
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The Perfect Website, Part Three: Photos and Videos
Photos and videos are where the copywriting story comes to life, but they take planning, coordination, and scripts that actually sell.
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The Perfect Website, Part Two: Usability and Conversion Design
A professional website needs one clear call to action, visible conversion paths, and a layout that keeps the next step obvious.
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The Perfect Website, Part One: Copywriting
Most professional websites fail to explain why a client should choose you and why delaying the decision creates a real problem.
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Expanding Beyond Google Search
Once search is working, Facebook and Instagram prospecting can expand the number of leads by finding people who look like your buyers.
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The Best Advertising Technique for Professionals
For professional practices, Google Ads are usually the best place to start because searchers are already showing purchase intent.
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About Andy: Why professionals can't sell themselves
I've worked with 8-figure CEOs, engineers, real estate agents, Wall Street pros, Ivy League professors, and lawyers. The one thing they all have in common: they don't know how to sell themselves.
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Finance meets marketing
I studied economics and dreamed of being a trader. Then I fell in love with direct marketing at the University of Chicago and learned to track every ad dollar back to revenue.
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